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Pure Elation Salon and Day Spa is an existing upscale spa destination in Houston’s affluent River Oaks, West University and Greenway Plaza area and has a substantial percentage of the market in the area.

Nisreen Husain, the former operator of the spa, decided to sell the business because her second child will be born soon and wishes to stay home while the children are young.

Under the new direction and leadership of its new Mother Daughter team, Jean Christwell and Rosemary Cook, “Pure Elations Salon and Day Spa’s primary goal is to provide a retreat of sorts for the urban woman and man,” Cook indicated.

Cook, a former Nasa Engineer, has vast business experience in marketing and sales and has a proven track record in strategic business development and significantly enhancing a company’s bottom line. She holds a Bachelor of Science Degree in Engineering and an MBA in Global and International business.

“I have done extensive market research and visited some of the best spas in the world – Puerto Vallarta, Belize, Miami, Houston, Orlando, Vegas and Arizona -- and have taken ideas from the best in order to offer the ultra-amenity spa experience,” said Cook.

“With a great footprint already established in the Houston market we will continue to gain market share through local advertising, business to business networking, and word of mouth. With thousands of clients in the database we will capitalize on social media marketing tactics including the use of email marketing, Face Book, and other social media platforms to grow the business to record sales,” Cook further explained as her plans for the future.

Ray Doba listed and sold the business.