Selling a business is usually a very intimidating and time-consuming process. There may be legal, tax, accounting, and regulatory issues to address. Business brokers and agents deal with these issues and negotiate business deals on a daily basis. They are professionals with a fiduciary duty to you, and they are authorized to act on your behalf in coordinating the transaction.

Experience and Skillful Negotiators

For many people, selling a business is not an event that occurs often. A competent business broker has spent several years developing an understanding of the current market and acquisition process, and he or she can assist you in pricing and marketing your business. A broker has access to recent sales histories on similar companies which help to determine an unbiased and accurate assessment of your business. Furthermore, a broker handles the technical aspects of the sale such as structuring the transaction and liaising with other professionals that help in the selling process.


The reputation of the broker affects how the market perceives your company. A reputable broker takes the time to understand your business and work on a strategy to market it to potential buyers. He or she has the resources to compile selling documents and display them in a professional manner not only to buyers but also to their accountants, bankers, and attorneys who help in assessing the business.


Most business owners want to keep their anonymity when selling their business. In the role of an intermediary, the broker serves as a buffer between you and prospective buyers. This decreases the chances of a leak of confidential information to employees, customers, suppliers, and competitors, which could negatively impact your business.